Advertisement Review: Reliance fresh

Punch line: khud ke liye ji lo zara

Let’s revisit that day of the history exam in school where we tried almost all tricks of the trade to keep ourselves awake till late night with a sip of a hot kadak cup of coffee or by pinching ourselves while on the brink of dozing off or even crazier effort to somehow stick our eyelids such that it doesn’t forfeit to gravity. All of those unkind acts of self-pain only to dwell in to that pretty ‘almost there’ scenario which has remained vague to date. Then comes the D day and our unflapping self embarks to crack the ruthless question paper. Here is when it meets the moment of harsh realization that due to a little misunderstanding by our (over)confident self in flipping through the exam timetable we took it history for maths, and then suddenly that high-spirited ready to be unleashed fellow who flew high just a second before nosedives into the deepest of oceans. Well experience can be a good mentor.

This ad here of reliance fresh doesn’t go too far from above case where the cast, the husband and wife somewhere in their 50s, played by two very good actors, portrays a very happy couple who shows affection for each-other on an event of the wife going to a fun trip with her girl gang, and the husband attempts many small lighthearted efforts to put her off from the fun trip but in vain. In the closing part of ad when she ultimately embarks on the much desired journey it halts just to aghast the viewer with a nasty punch of reliance fresh logo flashing on the screen along with the tag line khud ke liye ji lo zara!!!

Well its here that things become too painful for a normal human mind to connect as to how this whole nice little story promotes the brand selling groceries. This is one way how can a well behaved human mind short-circuits !!!

So in the verdict- A good exhaustive effort made here by the ad-maker meets an abrupt dead end that eventually leaves the viewer puzzled/baffled in establishing product-ad relation.

Please click below to watch this ad.

Comments

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