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Advertisement Review: "DOSTEA" Tea


Punch line:- “Dosti Jo Rang laaye"

What a name to have for a tea brand in the first place. Though a big concern here may be a banal plot to elaborate it which seems like a long and overly predictable movie sequence presented mushily.

It sets a perfect jovial tone just at the onset of the commercial with a little bantering to the “to be groom” from his picture perfect family. But from there on it switches itself to a soap-opera that runs all throughout the 7 min of commercial voicing an initial apprehension of a girl seemingly coming from a contemporary urban background for a jumbo size joint family of her to be fiance that fizzles out eventually thanks to the sweet friendly reception shown by the guy’s family.

Though this ad strikes the right chord with the audience by tea & friendship bond which surely has an overwhelming acceptance across the globe but collapsing while bringing it up with a touch of compelling surprise element as each succeeding sequence becomes virtually impossible not to guess.


In verdict, while the tea has almost been a metaphor for friendly greets in many parts of the world the beaten track this ad chooses to communicate papers over the zing that you and I would at least expect which could have been conquered simply by including a more convincing story.

however you can enjoy this advertisement if you like tea treats and marriage drama.

Watch this ad by clicking below.

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