Punch
line: “give your garbage another life.”
Under the wrap of time numerous mix of
bittersweet event gets uncoiled in an average human life or say life-cycle. Well
within the grip of this roller-coaster ride we keep battling to lay down and
sustain our very own everyday cycle. While
in this gung-ho to become the top cyclist
we have ended up performing countless duties and try to rationalize it with a
bizarre term ‘development’. Our mother nature for long has been a silent
receiver of such developmental pains
but any phenomena eventually leans to come to a full circle and hence we see that
getting reciprocated through global warming and its cascading effects.
One such byproduct of this unending ruthless
human acts is a detrimental element named plastic which poses a big threat to
our environment. Seeing it through figures published by one scientific journal,
2,50,000 metric tons of plastic waste is being dumped in to the ocean every
year. Another eye-opening fact is that it takes up to 500 years to decompose
plastic items in landfills. These facts are more than sufficient to pinpoint
the alarming need for recycling plastic waste which though cannot entirely fill
it up for the rapid & acute environmental consequences we face but can
surly help a bit in deescalate & hold back the process.
Coming to the Ad campaign here that is purposed
to establish general awareness in public for recycling the used plastic bottles
in America.Narrated by a plain plot that’s even
simpler if viewed by substituting a worn-out plastic bottle with a person who’s
quite over the hill after wading through pile of events in course of years &
decades and now longing for that big journey over again to earn the lost
dignity. The story-telling and locations in parts does grab our attention.
Click on below link to watch this ad
campaign.
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